Website visits, where you pay per click.Specific objectives under this umbrella include:
Consideration ads on LinkedInĬonsideration ads are all about getting users to interact with your brand a bit more, and they’re perfect for the consideration stage of the digital sales funnel. There’s only one specific objective here, which is brand awareness. They prioritize impressions over other actions like clicks or site visits. Awareness ads on LinkedinĪwareness ads focus on generating brand awareness and name recognition. There are three categories of objectives with LinkedIn Ads, each of which has different specific actions you can optimize for. Objectives will define which results you optimize for, and they can significantly impact campaign performance. In addition to knowing what types of ads that you want to run, you also need to choose objectives for individual ad campaigns. Within the Dynamic Ads category, you can use spotlight and follower ad formats. This is often used to showcase a job, product or service, or to gain followers.
They are simple to create, and while their visibility may be lower than that of LinkedIn’s other advertising options, they can drive results at an accessible price point. Standard text ads will have a single image in the form of a brand logo, short advertising copy and a clickable CTA. These are similar to Facebook’s sidebar ads. Text ads show up in the right hand sidebar that stays visible while users are browsing the platform. You can use either of the two following ad formats: These ads are known for having high open rates, and they can be exceptionally successful because there’s little else to distract users when they’re checking out what you have to offer. These ads are labeled with a sponsored tag and have a CTA button, but users need to open the message to mark it as read, and it stays in their inbox even after that. Sponsored Messaging ads will show up as messages in users’ inboxes, which can be incredibly beneficial. If you want to use Lead Generation ads and the lead gen ad format, keep in mind you’ll need to choose a “Lead Generation” option instead of “Sponsored content” when creating your ad, but they are otherwise similar. You can use any of the following ad formats: They’re great for engagement and have outstanding visibility, giving you a chance to create engaging content that users will want to click on.
Sponsored content ads are in-feed ads that look like standard posts except for the “sponsored” tag attached. Let’s take a look at each of them along with some examples. Most LinkedIn ads fall into one of four categories. In this post, we’re going to look at absolutely everything that you need to know about LinkedIn advertising and dig into how you can leverage the platform for your business. LinkedIn Ads are a force in B2B advertising, giving marketers a unique chance to connect with an audience in a business mindset.īut LinkedIn Ads aren’t just for B2B companies - B2C companies, nonprofits, universities, and many other types of organizations can also use this ad platform for specific purposes to great success, including (but not limited to) finding the right applicants for job openings.
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